Having said that, Bezos is thrilled. The margins on the Kindle were nothing. The margins on books is terrific. Hell make billions on the Kindle software loaded on the iPad. Amazon, until a week ago was keeping 2/3rds of the usd. 9. 99 it charged for books. It now has changed the relationship so that publishers and authors get the 2/3rds share. Do you honestly think Bezos is that charitable if Apple had not come along